Several local residents, organizations and businesses have signed on as part of the local “Pinkest Little Town in the West” committee, in preparation for the Wild Pink Yonder trail ride in support of breast cancer research.
At a meeting held at the MDM Community Complex last Wednesday, January 26th, local residents, Lions clubs, Legions, Devon, and the Crowsnest Pass Agricultural Society and Kananaskis Rodeo Association got on board with the initiative.
“It’s awesome, it’s like a little snowball started rolling down the mountain,” said committee member Tracey Linderman. “We have a lot of people on board.”
The group, which is run independently from the Municipality, will meet on the third Wednesday of every month at 7 p.m. in Meeting Room 11 on the second floor of the MDM.
The main focus for the next few months will be looking into various fundraising methods, according to Linderman.
“We’re just in the beginning stages and have a lot of work to do,” she said.
The first fundraiser took place this past Saturday, January 29th at the annual Crow Snow Riders Poker Rally.
All participants in the snowmobiling event paid a $5 fee per hand, and all proceeds were donated to the Pinkest Little Town fund.
The Pinkest Little Town in the West is a contest that each of the communities involved in the Wild Pink Yonder ride partake in, where they attempt to raise the most money per capita, while also decorating with and wearing more pink than any other community on the ride.
The Wild Pink Yonder ride was started in 2009 by breast cancer “victor” Jane Hurl, after she learned she was going to be a grandmother.
She decided she had to take action in order to secure a future without the disease, not only for her granddaughters, but for all women.